Creative Director
Minneapolis, MN
Full Time
Manager/Supervisor
Creative Director
Duke Cannon Supply Co. is one of the fastest-growing brands in the men’s grooming category. Our mission is to give men the confidence to conquer their day…and smell great doing it. We love what we do, and we are proud to give back a portion of our profits to the Veteran community via our Duke Cannon Veterans Fund.
Duke Cannon exists to make superior grooming goods for hard-working men. We’re not here to sell you unicorn tears or whisper about “dewy luminosity.” We make products that work, smell incredible, and don’t take themselves too seriously. Our brand is rooted in humor, heritage, military-inspired discipline, and an unapologetically masculine point of view. And we are looking for our next Creative Director to help us shape the next chapter of the Duke Cannon brand — visually, verbally, and culturally.
THE ROLE:
As the Creative Director, you will develop and build a clear creative vision that aligns with our brand and company
goals. You will champion creative excellence; strategic risk taking and challenge us to think about bringing the brand to life in non-traditional ways. You will set the standard for what clever, inspiring marketing can look like in men’s grooming.
Let’s be clear... This is not a “keep the lights on” creative role. It’s a builder role.
You will be the steward of the Duke Cannon brand across every touchpoint — packaging, campaigns, retail, DTC, social, etc. etc. etc. You’ll lead a multidisciplinary team (design, copy, content, production), elevate our creative standards, and ensure every piece of communication feels unmistakably Duke Cannon — bold, witty, disciplined, and high-performing. You must balance irreverence with rigor.
PRIMARY RESPONSIBILITIES:
Brand Vision & Creative Strategy
- Define and evolve Duke Cannon’s visual and verbal identity
- Protect and sharpen brand voice, personality and tone one across all channels
- Partner with the CMO to reintroduce the brand to the broader Duke Cannon team, to help everyone become a true steward of the brand.
- Translate brand strategy into world-class creative execution
- Lead the ideation and development of breakthrough brand and product campaigns that resonate with the consumer in a meaningful way
- Lead and assist with the execution of all assets needed to bring the campaign to life. This includes overseeing photoshoots, video production, etc.
- Assist in elevating storytelling across organic social channels by bringing relevant ideas to the team in real time.
- Drive the creation of best-in-class digital creative (paid social, email, landing pages, PDPs)
- Oversee the design strategy and development of highly engaging packaging that reflects the brand’s ethos and maximizes the brand’s impact at shelf.
- Oversee the design of all retail merchandising assets and in-store displays
- Partner with the appropriate marketing team members to test, iterate, and optimize creative for performance
- Partner with the CMO to align on how to bring rigor & testing to creative without sacrificing boldness
- Manage and inspire a team of creative professionals, while fostering a culture of creativity, innovation, and excellence.
- Partner with PMO to establish creative process, workflow, and quality standards
- Collaborate cross-functionally with marketing, product, sales, and operations
- Balance internal hires and agency support, leading a team of external creative partners
- Foster a culture of creativity, innovation, and excellence!
QUALIFICATIONS:
- Bachelor’s degree required; a focus on graphic design, design, or related disciplines is preferred
- 10+ years in creative leadership roles (CPG, DTC, or lifestyle brands preferred)
- Proven experience leading an omnichannel creative ecosystem in a fast-paced, entrepreneurial environment; startup/small company experience is required
- Strong portfolio demonstrating integrated campaign thinking, including examples of bringing the idea to life via short and long form copy
- Deep understanding of retail environments and packaging systems
- Previous experience leading and developing creative teams
- Fluent in performance creative and growth marketing dynamics; Amazon creative experience, a plus
- Equal parts brand visionary and executional operator
- Strong desire to work in a fast-paced, entrepreneurial environment
- Self-starter with a strong sense of follow up and ability to prioritize competing priorities
- Humor required.
COMPANY CULTURE
Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued. We work hard, but we value flexibility as well. We have an informal culture with an emphasis on having fun (its’ just soap), though we have the most fun when we win (who doesn’t?!). The company’s leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.
Duke Cannon Supply Co.’s Main Lodge (aka the office) is in Minneapolis’ North Loop, one of the city’s most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music and Major League Baseball just steps away. We have a gym, showers, plenty of coffee, and mediocre heating.
SALARY AND BENEFITS
Duke Cannon offers a competitive market salary and bonus based on role and professional experience. The salary range for this position is $160,000-$180,000. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend. We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics…. there are also plenty of impromptu happy hours if you don’t have to rush home to get the kids ready for hockey practice.
Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.
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